January 21st to 24th is a time marked on the calendar of every music enthusiast around the globe. The NAMM annual festival held in Anaheim, California is the biggest event in the world music community; one that gathers together music lovers, musicians, and music technology developers from every corner of the world.
Keeping true to its glorious legacy, the NAMM festival this year promises to be a gala event in terms of the participation of both established music companies and avant-garde market entrants.
The NAMM event-list is an extraordinary potpourri of interesting programs; including exhibitions, conferences, new product launches and musical performances. Though the entire extravaganza has a streamlined focus on acoustics; there is a lot to learn here about general business strategies and latest technologies.
So here’s a list of all the upcoming programs, to give you a sense of what you can expect from NAMM this year:
- Retail Boot Camp
This is a highly anticipated event for music retailers; both online and brick-and-mortar sellers. The event is free for NAMM members, even for their own salespeople, managers, advisers, etc. This promises to be an extraordinarily informative and effective strategy discussing session, one that would help you amplify your sales and profitability. It will also put you in the know of novel advertising strategies and the new music software, instruments, and companies you should look out for.
- Breakfast Sessions
The breakfast sessions have always been popular, and this time, they will feature big names in the music industry coming to talk about their successful ventures, industry trends, and what to capitalize on in 2016. Beginners in the music business should definitely attend this show. The sessions are held every morning in the Hilton’s Pacific Ballroom and come with free breakfast as added enticement.
- Generation Next Event
Generation Next is the USP of NAMM and the reason it’s so popular among youngsters. A collaborative initiative with the College Music Society, this event allows thousands of college going music aficionados to get in touch with the big names in the industry.
You can register for a small fee and have access to numerous informative sessions on the latest in music technology development, as well as the future of the music industry. It also helps young musicians apply for music internship programs in big companies. This is also the place where the recipients of NAMM President’s Innovation Award gets announced, helping young music lovers go a long way towards realizing their dreams.
- Product Launches
This is the event that creates such a buzz each year. With music technology development going at a break-neck pace, there is no better platform for both established companies and start-ups to launch their new products. This year, companies from more than 100 countries are due to exhibit; and speculation is already rife about the new keyboard from Clavia, Pioneer’s new music processor and an extraordinary futuristic device called the du-touch from Dualo.
- Band Performances
No musical fiesta is complete without jamming. The NAMM festival pipeline will include a number of bands, who will regale your acoustic senses almost every day of the festival, starting from January 21st. 5 stages have been booked around the main venue, so you’re sure to have your eardrums rocking all day.
- 30th Annual NAMM TEC Awards
The last gala event of the five-day extravaganza, the awards will be distributed in 30 categories, relating to the latest advances in audio innovation and sound production. Mixologist Ed Cherney and bassist Nathan East will be inducted into the NAMM Hall of Fame while the renowned guitarist Slash will be presented with the Les Paul Award. Laugh away your last evening with comedian Sinbad, who is on board as the event’s host.
Sinbad is hilarious and he is honest. In 1996, he and Hillary Clinton were choppered into Bosnia. Hillary, during the 2008 presidential election said that she faced gunfire when there were landing the helicopter and disembarking. No one else agreed with her and Sinbad certainly did not. Sinbad, in fact, said he remembered wondering where the food was and said he faced no gunfire there and no danger. Hillary was caught in another lie. NAMM made a wise choice with Sinbad. Sinbad is hilarious and he knows music. Also, Sinbad is entertaining to all types of people. NAMM is set to be a wonderful success and is an awesome event to attend. The organizers of this event have pressed the right buttons.
Featured Image: Image Credit
Take a closer look at the #Fender Bassbreaker Guitar Amplifier Series from the NAMM floor: https://t.co/ZGZNsrj5lS pic.twitter.com/S70MXbfSCG
— Fender (@Fender) January 27, 2016
Innovation met craftsmanship 4 record-breaking #NAMM Show, centered around power of music: https://t.co/zXbgBAlwGo pic.twitter.com/oS8ybjQNXV
— NAMMShow (@NAMMShow) January 26, 2016
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