SEILER

Originally founded by piano builder Eduard Seiler in Eastern Europe, Seiler has been producing pianos since 1849. By the 1920s, Seiler was the largest piano manufacturer in all of Eastern Europe. After forced nationalization by the Polish government in 1945, the Seiler family fled Poland and would re-establish Seiler in Denmark by the mid-1950s, before finally settling in Germany in 1962. Seiler soon after developed a strong reputation for quality, German craftsmanship. Seiler continued to produce pianos in German and remained under family control until 2008 when the company was sold to Korean piano manufacturer Samick, who continues to own and operate Seiler today.

Prior to Samick’s acquisition, Seiler produced a single line of high-quality German uprights and grand pianos, which are still produced today as the SE series. In an attempt to compete at different price points, Samick expanded the Seiler offering to include two additional lines; the Eduard Seiler line which are manufactured in Indonesia with the same design as German-made instruments with some of the same high-quality components, meant to compete with entry-level Japanese options, and the Johannes Seiler line, with its’ own unique design, meant to compete at an entry-level price point.